User Impact

Designing Services Rooted in Real Usage

We assist organizations in deeply understanding the practices of their users (users, customers, employees, partners) to design products and services that are adaptive, seamless, and aligned with their real-life constraints.
Our work is based on observation, analysis of usage situations, and structuring journeys that work in the daily lives of the people involved, making value creation hypotheses tangible through prototyping, allowing value confirmation through testing and co-creation with stakeholders.

Understanding What Users Really Do

We conduct field surveys, contextual observations, and practice analyses to grasp the actions, routines, trade-offs, and constraints that shape the lived experience.
This precise insight allows us to identify implicit expectations, friction points, and value levers.

Designing Relevant, Useful, and Actionable Journeys

Based on these located usages, we build journeys, environments, physical or digital products, experiential devices, and interactions that meet concrete needs.
Our designs systematically integrate real conditions: environments, organizations, tools, cultures, operational constraints.

The result: more seamless, comprehensible, and better adopted solutions.

Blending Design, Human Sciences, and Strategy

Our approach combines service design, product design, user research, and methods derived from human sciences and strategy. It allows us to view a system as a whole.
We transform this understanding into structuring decisions and operational solutions.

Action-Oriented Analyses

Our deliverables are designed to inform decisions:

• audits of the existing experience,

• exploratory ethnographic studies,

• provotypes, prototypes, product types

• real-world condition tests,

• prioritization and improvement tracks, modeling.

Each element is crafted to facilitate adjustment, decision-making, and implementation.

A Direct Lever for Performance

Improving user and customer experience enhances the clarity of journeys, reduces friction, streamlines processes, and strengthens engagement.
A well-designed service or product limits errors, abandonments, and misunderstandings, sustainably supporting operational performance.

An Approach Suited to Every Sector

Whatever the field—public service, industry, mobility, digital, defense, health, energy—real usage reveals crucial issues. Our methods adapt to specific terrains, organizations, and contexts to produce directly exploitable results. We have a unique expertise in B2B and B2BC usage.

Our Way of Working

A focus on the field.
Concrete and operational data, oriented towards value creation.
Solutions that fit into users' daily lives.

The Impact Usages territory of Aktan allows for the design of service products founded on usage reality and transforms this understanding into concrete, measurable, and sustainable value.