Humanities and Social Sciences

Understanding Real-Life Experiences to Design Solutions That Truly Work

The human and social sciences are at the core of the Aktan approach.
They reveal what dashboards, KPIs, or processes do not show:
the true usages, the real lives of users, their decisions, emotions, constraints, and hidden logics.

Our user experts delve into the heart of situations to understand:

• the real needs, both conscious and unconscious

• the motivations and barriers

• the invisible irritants

• the relationships between stakeholders

• the cultural and organizational dynamics

• the conditions for adopting a service, tool, or change

Our Typical Interventions

• In situ field observations

• Immersions in customer/patient/user/operator journeys

• Individual, collective, ethnographic interviews

• Logbooks, behavioral analyses

• Qualitative studies (longitudinal or targeted)

• Cultural & organizational diagnostics

• Analyses of human ecosystems

• Deconstruction of rituals, routines, unspoken rules, and workarounds

Aktan's Added Value

We produce directly actionable insights, connected to design, operations, and impact.
This is the difference between “conducting a study” and truly transforming the way of working, collaborating, and serving.