Resources

Suite et fin de la série : les idées reçues 4 à 6 sur les design systems, le fil qui les relie, par où commencer, et ce qui reste vrai même avec l'IA. Un retour de terrain signé Lise Cognard (Aktan).

The 50 key concepts of design explained through their dynamic tensions, from design thinking to digital ethics. Discover the Aktan map, in all its beautiful simplexity.

With AI systems, design gracefully shifts from the object itself, to its behavior, and ultimately to the relationship it builds. How can we craft intelligent systems that truly keep humans at the very center?

Cognition naturally imposes a limit: our working memory is remarkably narrow (as Miller and Sweller proved). Great design elegantly unburdens us from unnecessary effort, yet—as we know—not every challenge is a bad thing.

Personas give a human face to your users, grounded in deep research (Cooper). When done poorly, however, they can reduce real people to mere caricatures—replacing your actual audience with just an idea of them.

UX encompasses a user's entire journey, far beyond just the screen (as Don Norman famously noted). To confine it merely to the interface is akin to polishing your storefront while leaving the back-office in disarray.

Desirability: what makes a service truly wanted, not just merely useful (IDEO, Norman). Utility alone is never enough—emotion actively shapes how your clients perceive and value functionality itself.

Transition design guides long-term systemic change toward sustainable futures (Carnegie Mellon). Paving the way for decades to come, when everyone else is focused on the next quarter.