Data, AI & Experience: Designing digital services that are useful, high-performing, and ready to activate
Pressure of Acceleration and Complexity
Amid the rise of AI, massive data exploitation, growing demands for user experience, and the integration of new practices, the design of new digital services often faces structural choices.
To remain competitive, stakeholders must transform their platforms, products, and services into useful, distinctive, and actionable solutions. It is no longer a matter of features, but of real usage, smoothness, and interaction value.
Data and AI: Structuring Services Around Usage Value
Data is only useful if it is transformed into actions and services. AI impacts only when integrated into clear, relevant, and user-oriented journeys.
At Aktan, we assist you in structuring your data/AI capabilities to design smart, streamlined digital services focused on real usage, whether in R&D, maintenance, customer experience, or B2B relationships.
Digital Experience: Creating Smooth and Coherent Journeys
We help companies rethink their digital customer experience — websites, apps, platforms — aligning them with users' concrete expectations: clarity, autonomy, guidance, and user enjoyment.
We design omnichannel journeys, more human-centric interactions (even in self-care), and digital relational signatures coherent with your identity.
Hybrid, Service-Oriented, and Actionable Digital Models
Digital differentiation now transcends technology, focusing instead on the ability to orchestrate AI + human + usage + strategy.
We accompany you in transitioning to clearer, scalable, agile service models: enhanced self-care, data-driven services, intelligent internal tools, augmented customer journeys.
Our Expertise for Tech and Digital Players
Usage-oriented digital service design
Data and AI service structuring
Redesign of digital and omnichannel customer journeys
Experiential differentiation strategy
Designing enhanced R&D or B2B solutions
Aktan, Your Design and Strategy Partner for Digital Projects
We transform your platforms, pathways, and digital systems into tangible, actionable services aligned with real usage. For more utilitarian, human, and high-performing technology.
Our Associated Projects
Discover some of our accomplishments related to your industry.
Contact us if you'd like to learn more.
UX Strategy for Digital Service Portfolio
For an online media platform bringing together a community of enthusiasts, we conducted a study on usage, UX positioning, and redesigned digital touchpoints, transforming available data sets into value-added services for users. +50% visitors in 1 month.
Crisis Management Service Design
User-centered exploration and design of a crisis management platform.
Service design for defense and internal security
Several co-design projects in partnership with digital services for internal security (intelligence, police, gendarmerie, justice) focusing on issues such as geolocation, management of digital evidence, automatic language processing for intelligence, identification and protection against fraud, as well as data analysis for criminal investigations.
Workplace Performance
For a leading global publisher, co-creation work on the headquarters relocation project, aiming to connect the challenges of strategy, transformation, and the design of the work environment.
Proptech UX Design
For a proptech start-up, platform design for rental management and definition of identity.
Enhanced Agent Experience
For a banking player, multi-country projects to identify performance opportunities through the implementation of an augmented agent strategy.
Start-up Creation
For a banking leader, assisted in the creation of a digital syndicate start-up. Transitioned from insight to market launch in 8 months.
