Rethinking the real estate experience: usage, digitalization, and growth drivers for industry leaders
A rapidly evolving sector, with a growing need for support
The real estate sector faces dual pressure: on one hand, an increasingly demanding request for services, clarity, and speed; on the other, a structural transformation driven by new technologies, collaborative models, and environmental challenges.
From proptech to major real estate operators, the necessity to simplify access, streamline processes, and differentiate through experience has become strategic. Traditional models centered on sales or management are no longer sufficient.
Digitizing with reality in mind
The digitization of the real estate sector has been underway for several years: virtual tours, electronic signatures, rental management platforms... Yet too often, solutions remain technical, without truly simplifying the user experience.
At Aktan, we start from real-life uses—those of buyers, tenants, managers, developers—to rethink tools, steps, and interactions. The goal: make processes simpler, clearer, and more user-friendly.
Rethinking journeys, creating a true user experience
Whether in renting, buying, managing, or selling, standout players are those offering a smooth, reassuring, and memorable experience. This involves better addressing contextual needs: anxiety about purchasing, misunderstanding of procedures, landlords' mental load...
We design with you differentiated user journeys that add relational value, supported by a clear service posture and a strong experiential identity.
Identifying new growth levers in real estate
The "pure transactional" model is reaching its limits. New models are emerging that combine services, support, subscriptions, and even community platforms. Growth now involves:
The creation of value-added services around real estate
The hybridization of digital, human, and automation
The structuring of use-oriented offerings: mobility, coliving, coworking, energy services, etc.
We help you explore these opportunities, starting from the public's expectations and structuring a coherent offer with your identity and internal capabilities.
Our offerings for real estate players
Design of simplified and engaging user journeys
Optimization of management or commercialization mechanisms
Co-design of real estate services with high-use value
Creation of a distinctive relational signature
Structuring of a service and innovation strategy
Ready to take action?
The real estate of tomorrow is not just about bricks and mortar: it is built on experience. To gain competitiveness, foster loyalty, and open new markets, sector players must think usage, fluidity, and service. Aktan accompanies you to transform your real estate offering into a distinctive, sustainable, and profitable experience.
Let's discuss your project
Our Associated Projects
Discover some of our accomplishments related to your industry.
Contact us if you'd like to learn more.
Workplace Performance
For a leading global publisher, co-creation work on the headquarters relocation project, aiming to connect the challenges of strategy, transformation, and the design of the work environment.
Facilities Management Service Design
Assistance in redesigning the occupant services catalog for an organization managing 3 million square meters of premises.
Proptech UX Design
For a proptech start-up, platform design for rental management and definition of identity.
Enhancing the Service Experience for Social Housing Providers
Multiple service design and experience improvement projects for social housing providers.
Designing a digital property management solution
Exploration of value propositions and journeys through digital property management offerings, for a banking industry player.
Start-up Creation
For a banking leader, assisted in the creation of a digital syndicate start-up. Transitioned from insight to market launch in 8 months.
