Assess a service, product, or device in real-world conditions to gauge its effectiveness and desirability.
Why Test in Real-World Conditions?
A service or device may seem perfectly designed… until it's put to use. It’s in real-world usage that misunderstandings, obstacles, and unexpected detours arise. On-site usability testing allows us to validate or adjust a solution in context, aligning closely with actual behaviors and needs.
Our Approach: Unfiltered Observation
We place users in real-life interaction scenarios with a service, tool, or device and analyze their behavior, reactions, and decisions. These tests enable us to detect invisible frictions, interpretation errors, and extract actionable insights.
An Action-Oriented Approach
1. Defining the test scenario: service, context, user profiles.
2. Organizing observation sessions: in the field or in a simulated environment.
3. Collecting and analyzing feedback: video capture, verbal reports, reaction measurement.
4. Synthesis and recommendations: framework, problem mapping, improvement paths.
What This Enables You To Do
• Avoid tunnel vision in projects.
• Quickly adjust a solution before deployment.
• Confirm choices or identify potential failure points.
• Enhance perceived quality and user engagement.
Validate, Adjust, Improve
A good test is worth more than lengthy speculation. Let’s test your solutions where they’ll actually be used.
Domitille
Placzek
Senior UX Researcher
Our Associated Projects
Discover a selection of projects related to our service offerings.
Contact us if you would like to know more.
Design the energy transition offering for artisans' fleets
Prototyping and testing of an offer aimed at creating a comprehensive solution for transitioning vehicle fleets to electric.
Capture new markets through an exceptional traveler experience
As part of the liberalization of rail transport, conducting studies on the passenger experience of SNCF lines for a competitor, with the aim of responding to future tenders.
Designing a digital property management solution
Exploration of value propositions and journeys through digital property management offerings, for a banking industry player.
Designing a New Business
For an energy sector player, support in the emergence and structuring of a new activity dedicated to the management of radioactive waste in hospitals.
Our Associated Offers
Discover our offers associated with this one.
Feel free to contact us directly for a discussion.
User-Oriented Product Design
Design products rooted in real-world usage to ensure relevance, desirability, and impact.
Ethnographic study to define a product range
Explore real usage behaviors to design a range of products that are adapted, useful, and distinctive.
Exploratory Ethnographic Studies
Observe real usage to reveal action logic and guide decisions.
