Design seamless, consistent, and engaging journeys based on actual usage with a professional and cheerful flair.
Why Rethink Your Journeys?
Customer, user, or employee journeys have become complex, fragmented, and often inconsistent across channels or business silos. A good product or service is no longer enough: the entire experience determines engagement, satisfaction, and performance. Journey design allows us to deeply rethink interactions, key moments, transitions, so they make sense and perform effectively.
Our Approach: Orchestrating the Experience
We use service design methods, UX design, and human sciences to create journeys that consider real contexts, strategic intentions, and operational constraints. It’s not just about mapping out steps: it's about crafting consistent and empowering experiences for both users and teams.
An Iterative and Collaborative Process
1. Existing Diagnostic: gathering insights, analyzing real journeys, interviewing and observing users and employees.
2. Co-designing Target Journeys: collaborative workshops, storyboards, service blueprints, evaluating scenarios based on actual implementation capabilities.
3. Formalization & Activation: visual deliverables, orchestration diagrams, irritants and levers analysis grid, action plan.
What It Concretely Changes
• Clarification of the target experience, shared by all stakeholders.
• Identification of key moments to reinforce, simplify, or transform.
• Alignment of contact points between channels, tools, and actors.
• Initiation of a motivating project dynamic, focusing on created value.
To Move Forward, Simply
Journey design is a powerful lever for prompt action: providing a clear framework, a shared vision, actionable quick wins, and better-informed decisions. Do you have a journey to rethink? Let’s discuss it.
Rémi
Gréau
Director of Design
Our Associated Projects
Discover a selection of projects related to our service offerings.
Contact us if you would like to know more.
Patient Journey
Redefining the pathways and access experience to care (emergency, outpatient, consultation) for a hospital group.
Design the energy transition offering for artisans' fleets
Prototyping and testing of an offer aimed at creating a comprehensive solution for transitioning vehicle fleets to electric.
Enhance customer satisfaction through superior management of uncertainties
Cross-functional project aimed at identifying the new organization and the IT impact of a new approach to managing the uncertainties of an airline company.
Capture new markets through an exceptional traveler experience
As part of the liberalization of rail transport, conducting studies on the passenger experience of SNCF lines for a competitor, with the aim of responding to future tenders.
Our Associated Offers
Discover our offers associated with this one.
Feel free to contact us directly for a discussion.
User-Oriented Product Design
Design products rooted in real-world usage to ensure relevance, desirability, and impact.
Ethnographic study to define a product range
Explore real usage behaviors to design a range of products that are adapted, useful, and distinctive.
Exploratory Ethnographic Studies
Observe real usage to reveal action logic and guide decisions.
