Design products rooted in real-world use to ensure relevance, desirability, and impact.
Why Design a Product with a User-Centric Approach?
Many products fail because they are conceived internally: technical logics, internal constraints, expert opinions. A user-centric approach allows for reconnecting design with reality, by relying on the practices, needs, detours, and choices of users.
Our Approach: Observe, Understand, Design
We begin by understanding the usage situations in which your product will be utilized: movements, environments, goals, emotional or social contexts. This qualitative data is then transformed into design drivers to define useful features, desirable formats, and a coherent product experience.
Methodology
Field Immersion: observation of real usage situations, user interviews, visual capture if needed.
Usage Modeling: action logics, moments of tension, routines, alternatives.
Product Framing: essential functions, usage scenarios, technical and economic constraints.
Co-Design and Rapid Prototyping: iteration on forms, functionalities, interactions.
Testing and Adjustment: user feedback, feasibility/desirability arbitration.
Benefits
Products truly aligned with expectations and practices.
Reduction of the risk of non-use or abandonment.
Differentiation through experience rather than technology alone.
Seamless integration into real usage contexts.
Faster time-to-market through more confident decisions from the start.
Keyne
Dupont
Director of Innovation, Design & AI
Our Associated Projects
Discover a selection of projects related to our service offerings.
Contact us if you would like to know more.
Design products tailored for fitness with a distinguished touch
For a sports entity, ethnographic study on aquabike practices for product design purposes.
Designing a future vehicle
For one of the world's largest manufacturers, prospective studies and a co-design approach that help unveil design scenarios for the future vehicle expected to generate 40% of sales in 2030.
Designing tomorrow's offering by mitigating the risks associated with the autonomous vehicle experience
For a multimodal mobility stakeholder, user studies and prospective scenarios on the use and acceptability of autonomous vehicles.
Designing products tailored for seniors
For a player in the sports industry, ethnographic studies of water sports practices among seniors, providing the foundation for designing the future range of products.
Our Associated Offers
Discover our offers associated with this one.
Feel free to contact us directly for a discussion.
User-Oriented Product Design
Design products rooted in real-world usage to ensure relevance, desirability, and impact.
Ethnographic study to define a product range
Explore real usage behaviors to design a range of products that are adapted, useful, and distinctive.
Exploratory Ethnographic Studies
Observe real usage to reveal action logic and guide decisions.
