Personas track the way the users interact in relation to your value proposition.

They are built from real data from observations on the ground and comprehensive interviews.

Personas are illustrated by photos, videos and word for word accounts, proving the veracity of the segmentation, creating the empathy necessary for the change of position and by taking insights into account.

Our personas are produced on Umagus, our collaborative platform, so they can become a real asset when shared throughout the organisation.