Implementation of the protocol
Definition of the situation, user typologies, priority use situations.
Understanding the paths
Monitoring users on their paths, long, comprehensive interviews.
Analysis and formalisation in the form of personas, storyboards and multiple models.
Test the perception of value
Tests of the storyboards and auto-confrontation interviews.
Giving you the key elements of the action
- Moments of truth and rupture
- Emotional analysis
- Dashboard of contact points
- Analysis of flows